2019年，MINI德国发布了新一季MINI CLUBMAN全新车型，应MINI中国客户的要求，为拓展新车型市场及品牌影响力，Interone于2019年9月上线了MINI第一款微信小程序。
MINI微信小程序不仅涵括看车、选车、支付预订金等功能，还首次将视觉化配车应用于MINI中国市场。个性化定制作为MINI一大特色，用户将不再局限于到经销商处看车，轻松线上搭配即可直观看到自己独一无二的MINI。同时，品牌活动也同步至小程序平台，相关专享福利发放引流用户。
全新MINI微信小程序以本土用户为核心，移动优先、灵活性优先为设计理念，有效提升了用户流量及营销效果，适应中国移动互联网的高速发展，满足了新一代用户对于豪华汽车品牌线上程序的体验和功能的期待。
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